No artificial colors or flavors. Vegan and no animal testing. Gluten free. Vegan. New look. The Original Tom's of Maine. Happy People. Happy planet. Doing good everyday. Since 1970. Natural. Fluoride-free. Freshens breath. Fights tartar buildup. Brush away plaque and gently whiten your teeth by removing surface stains with our antiplaque & whitening toothpaste. it fights tartar build up with regular brushing, and has a refreshing natural flavor you'll love. and like all tom's of maine products, it's free from artificial flavors and sweeteners, and has not been. tested on animals. enjoy! At Tom's of Maine, we don't just say good, we do good, our story starts in 1970 when Tom and Kate had a vision about companies taking action and doing real good: good for you, our planet and our communities. Fifty years later we're doing even more, we make wonderfully-natural products, give back 10% of our profits and work for real change - like developing the first of its kind recyclable tube! Do a little good today. Fluoride-Free. Formula: Some people do not want fluoride in their toothpaste, we produce this toothpaste without fluoride because we respect our customers' diverse needs and interests. www.tomsofmaine.com. To learn more about our stewardship model and what natural means at Tom's from natural ingredients to sustainable business practices - go to www.tomsofmaine.com. We introduced the first-of-its kind recycle tube! Learn more at tomsofmaine.com. Certified B Corporation. Certified good guys. 10% profits to charity. 5% employee time volunteering. Certified 100% recycled paperboard. BPA-free tube. Not tested on animals. Recyclable Tube: Your community may not yet accept tubes for recycling. Check locally. Learn more at tomsofmaine.com/recyclable-tube. Recycle box separately. How We Do Good Everyday at Tom's: We share every ingredients purpose and source of tomsofmaine.com. Sustainable business practices. Cruelty-free. The First of its Kind Recyclable Tube: You asked - we delivered! Learn more at tomsofmaine.com. Recycle box separately. Once empty, replace cap and recycle with No. 2 plastic. Thoughtfully blended & package in the USA.

Calcium Carbonate, Glycerin, Water, Xylitol, Hydrated Silica, Natural Flavor**, Zinc Citrate, Sodium Lauryl Sulfate, Carrageenan, Sodium Bicarbonate, **peppermint Oil

Brush thoroughly at least twice a day or as directed by a dentist or a physician.